Audience Development · Social Strategy · Content Growth

I build audiences around content worth finding.

I’m D’Andre Hogan, a media and growth strategist who turns content, platforms, creators and operating systems into measurable audience growth.

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3B+UGC views across platforms

60M+community audience managed

250+digital campaigns supported

10K+assets published

Experience across The Gold Studios Republic Records Warner Music Group IMGN Media

What I do

Strategy that connects content to growth.

My work sits between editorial instinct and operating discipline. I define what to make, how to package it, where to distribute it, how teams execute and what the data says to do next.

Audience DevelopmentPlatform StrategyContent DistributionSocial Strategy Creator PartnershipsUGC & LicensingAnalytics & ReportingTeam Leadership

Selected work

Growth systems, not just posts.

Three examples of how I’ve connected content, distribution, teams and analytics to measurable outcomes.

01The Gold StudiosAudience development systems 02Republic RecordsUGC growth & licensing 03IMGN MediaSocial programming at scale

The Gold Studios · Audience Development Manager

Building a scalable distribution engine for seven shows.

I helped turn a growing sports and entertainment slate into a repeatable cross platform publishing operation, connecting show teams, social editors and channel managers around clearer workflows & performance signals.

7shows launched & supported

5M+views generated

+505%monthly publishing volume

+605%monthly social impressions

+705%monthly engagements

+1,500%net audience growth

Challenge

Create a repeatable audience development process across a growing slate without slowing down content output.

Approach

Built platform specific distribution workflows, social briefs, intake tracking, content calendars and recurring performance reporting.

Leadership

Managed Channel Managers & Social Executives while translating performance data into publishing priorities and creative recommendations.

Republic Records · Rebel Labs

Scaling UGC into a measurable content growth channel.

Managed UGC campaigns around major label releases, licensing high performing creator assets and publishing them through owned social channels; supporting discovery, consumption and commerce.

700M+ cross-platform views $50K quarterly UGC budget 40M+ owned community +15% annual view growth 100+ assets licensed monthly

My focus

Campaign planning · UGC licensing · Owned-channel publishing · Editorial calendars · Performance reporting · U.S./U.K. stakeholder coordination

Warner Music Group · IMGN Media

Programming culture at internet speed.

Worked across high volume social brands spanning entertainment, culture and visual storytelling, combining editorial judgment, rights aware sourcing, platform native packaging and real time analytics.

19M+ audience written & edited for 50+ UGC assets cleared weekly 20K+ simultaneous TikTok Live viewers 100K+ followers grown on TheSavagePost

My focus

Content programming · Social publishing · UGC licensing · Community management · Copywriting · Real time analytics · Branded content

Experience

A career built across media, music, entertainment and social.

2025 — 2026

Audience Development Manager

The Gold Studios Ltd.

Led audience development across a multi show content slate, managed Channel Managers & Social Executives, built scalable distribution and reporting workflows.

2023 — 2024

Associate Manager, Social Content Creation

Republic Records · Rebel Labs

Planned and managed UGC campaigns, licensing, owned-channel publishing, creator content funnels, budget allocation and performance reporting for music releases.

2019 — 2023

Social Editor · Content Coordinator · Content Programmer

Warner Music Group · IMGN Media

Programmed and published high volume social content, sourced & licensed UGC, collaborated with creative teams, wrote social copy and used analytics to guide programming decisions.

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About

I’m most useful where content, audience and operations meet.

I’ve worked inside startup media, major label music and social publishing environments; each with different speeds, stakeholders and definitions of success. The commonality is translating creative output into a clear audience strategy and giving teams a system they can actually execute.

I’m currently focused on opportunities in audience development, social strategy, content growth & distribution, and creator or media partnerships.

How I think

Distribution is part of the creative.

A strong idea is only half the job. Packaging, timing, platform behavior and audience context determine whether those ideas travel.

Metrics need a next move.

Reporting should lead to a decision: make more, change the hook, shift the channel, test the format or stop doing it.

Systems foster creative speed.

Clear briefs, ownership, calendars and feedback loops reduce friction so teams can move faster without losing judgment.

Contact

Let’s build an audience people choose to come back to.

Open to full-time and select consulting opportunities across media, entertainment, technology and culture.

Email me LinkedIn ↗ View resume ↗ Download resume ↓